If you love snowboarding or some other healthy activity that defines many decisions in your life, you are likely a choice target-consumer for companies that sell "energy drinks." Maybe you, like us, started to feel uncomfortable about how effective these companies have become at encouraging young people to consume their product: beverages of caffeine, sodium, sugar, high fructose corn syrup, and even some mystery chemicals about which little is known.
In 2011, we began writing Drink Water on our snowboards. Drink Water became some sort of statement, movement, mission, or whatever it is, and we bought some silkscreens and started making t-shirts, stickers, and sweatshirts. We gave a bunch away, and people we respect wore them with pride.
As we encouraged folks to drink water, we learned that nearly a billion people on Earth don't have access to clean drinking water--that's 1 out of every 8 people. In some parts of the developing world, that lack of clean drinking water is deadly.
For every Drink Water purchase, 10% of profits will be donated to provide drinking water for someone in need. We're supporting a non-profit, Water.org, as they drill wells to fight the water crisis.
We're out to spread the Drink Water word. We don’t sell water, we just drink it.
Thank you for your time and consideration. We'll see you out there.
Austin Smith and Bryan Fox
